How the Automotive Industry is using Animation for achieving High Safety Performance?

How the Automotive Industry is using Animation for achieving High Safety Performance?

The automotive industry spends billions of dollars each year on work-related injuries and illnesses. Some of the workplace safety hazards related to automotive Workshops are obvious, such as vehicles falling from hoists or jacks, moving vehicles or tyres exploding during inflation. Other risks are less obvious, such as the long-term effects of exposure to asbestos fibers or fumes from solvents and paints.

Automotive Industry can use impactful animation videos to showcase on-demand driver support, basic safety guidelines in safe driving, general safety guidelines for drivers, critical tasks related to information like working alone, driving in the rain (or in the presence of water), Standard Operating Procedures etc.

Reason being, Animation stands as one of the most powerful creative tools – an excellent means of interaction for the relevant target audience.

Their impact aids and assists in realistically depicting impossible events, as well as conveying the critical scenarios through realistic modification of actual events or composing the actual events to create depictions of events that never occurred.

Animation demonstrating Safety solutions that rely on administrative controls stand useful in procedures, training, high levels of supervision, and monitoring for success – they require efforts and attention to maintain them.

In recent years, the automotive industry has made rapid developments and breakthroughs – this particular industry is a key driver of ‘Make in India’ program since the Government predicts the market for passenger vehicles to reach 9.4 million units by 2026.

Vehicle Safety has also become an issue almost from the beginning of automobile development. Road fatalities now lead the list of accidental deaths in India much more than any other such by drowning, fire, rail or air mishaps, etc. Major vehicle producing countries and third-party agencies have released Vehicle Safety rating systems to encourage manufacturers to optimize Vehicle Safety levels and provided the required test results to the consumers. Vehicle companies always seek methods to reduce costs due to different safety standards.

The lack of proper structure for gathering and disseminating information and the insufficient number of professionals at the receiving end are causing serious delays in implementation of safety action.

Congregating the benefits for the automobile industry

The modern automobile industry has made tremendous strides in safety aspects, with Safety features like airbags, ABS (Anti-lock Braking System), speed limit indicators, crash sensors, and crumple zones.

How the Automotive Industry is using Animation for achieving High Safety Performance?

At the SIAM annual convention, the government had announced that it is adding the Advanced Driver Assistance System (ADAS) as a mandate for all cars by 2022. Advanced driver assistance systems (ADAS) can already take over safety-critical functions (such as steering and braking) from the driver under certain circumstances. Autonomous emergency braking (AEB) and lane-keeping assistance (LKA) are examples of partially automated technologies that are preventing accidents right now.

For all such efforts, animation videos are crucial as they can exhibit incident scenarios or unimaginable demonstrations easily and effectively.

Such understanding and knowledge transfer efficiently remain in the to-do list of the ones delivering them – it helps them doing the tasks more effectively. The effective combination of audio and visuals in animation movies make it many times more interactive.

Effective work health and safety management solutions through safety animation videos in place, benefit from:

  • Increased productivity
  • Less downtime caused by safety issues and injury-related absenteeism
  • Increased morale and teamwork
  • Avoiding injury-related costs
  • Avoiding legal action or penalties for non-compliance.

Through Safety Animation videos, targeted users get trained on various safety features in an easy and subtle manner.

It can be safely concluded that animated safety videos are far more interactive, effective, and able to make safety trainings better, compared to other conventional, training methods. Animation is central and imperative because it tells us stories and communicates emotions and ideas in a unique, easy-to-perceive way.



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